Second City Showdown
For my Capstone project for the Northwestern Master’s of Sports Administration program, I created a business plan for an annual college basketball doubleheader event featuring Chicago-area NCAA Division I schools.
SecondCityShowdownPresentation
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College Football Playoff Analysis
For my final paper in MSA 453: Intercollegiate Sports Management, I wrote an extensive analysis of the College Football Playoff system. I analyzed each year’s results, the inherent flaws found in the CFP Committee’s selection process, and advocated for expansion in the future.
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Atlanta Arena Naming Rights
For my final presentation in MSA 461: Sports Sales Strategies, I created a presentation for a hypothetical naming-rights deal between the Atlanta Hawks and Coca-Cola to rename the Philips Arena. In August 2018 (in reality), the Hawks agreed to sell the naming rights to State Farm.
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Las Vegas Stadium Naming Rights
For my final presentation in MSA 402: Sports Marketing, I created a presentation for a hypothetical naming-rights deal between the Oakland/Las Vegas Raiders and EA Sports for the naming rights to the new football stadium in Las Vegas.
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Devil Pricing
In MSA 401: Sports Research Methods, I was tasked with creating a new revenue-generating concept for a professional sports franchise. I proposed a concept called ‘Devil Pricing’, a take on Northwestern’s Purple Pricing, to bring in revenue for the New Jersey Devils organization.
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Belk Bowl Corporate Sponsorship Deck
In MSA 461: Sports Sales Strategies, I created a slide deck that could hypothetically be presented from representatives of the Belk Bowl, a college football bowl game in Charlotte, North Carolina, to prospective sponsors.
MSA 461 Corporate Sponsorship Presentation
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Analytics Company Business Plan
In MSA 445: Entrepreneurship, I created a business plan for a hypothetical sports analytics company.
Sagerman_MSA445_FinalPresentation
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Phoenix Suns Crisis Management Plan
In MSA 406: Sports Public Relations and Crisis Management, my final project was to create a crisis management plan for a professional sports organization whose newly-hired head coach was forced to resign.
Daniel Sagerman 